Neo Nude Fusion Powder: the first finishing powder to combine similar ingredients and luminosity of a liquid foundation, with the clean application and nomadic practicality of a compact. Backed by 10 years of research, with Neo Nude Fusion Powder, Giorgio Armani Beauty reveals two groundbreaking patent* technologies.

Giorgio Armani beauty introduces a complete Neo Nude range for skin, cheeks and lips, with the promise of “no makeup makeup” perfection: a perfection that looks real. Invisible, mistake-proof, sensorial – it delivers everything a woman needs to feel confident and to embody the signature Armani glow.

Available in 12 shades, Neo Nude Fusion Powder contains a high-performance color fusion emulsion with advanced pigments that maintain a skin-matching veil, which stays true no matter how many touch-ups you make throughout the day.

With Neo Nude Fusion Powder, the time-short woman of today can carry the practicality of a powder – yet achieve the luminosity of a liquid. Now, you can have the best of both worlds.

Floating weightlessly onto the skin like a cloud, the secret to its brilliance lies in Giorgio Armani beauty Laboratories’ new patent*: the water memory formulation process. During formulation, water within the powder evaporates, leaving a powder texture behind. Upon contact with the natural moisture found within the skin, the process is reversed: the powder transforms into a veil-like liquid that becomes one with the skin, avoiding harsh lines, smears or caking over time. A second patent* allows a soft weightless powder - so thin it appears invisible.

It’s you – but better. It’s your Armani nude.

“For an ultra-natural Armani glow, prepare your skin with Prima Glow-on Moisturizing Balm. Apply then the illuminating concealer High Precision Retouch, followed by Neo Nude Fusion Powder to perfect your skin. Add a touch of A-highlight where your complexion needs to be brightened up.”

Linda Cantello, Giorgio Armani International Make-Up Artist