Giorgio Armani beauty’s iconic LIP MAGNET range takes on a new palette of intense, sorbet shades with the LIP FREEZE collection. New technology behind the colours’ formulation creates never-before-seen hues, resulting in sorbet matte tones. The collection also boasts new, soft-touch packaging, as the frosted tubes add to the shades’ delectable, frosted appeal.

A light liquid lipstick of extremely fine texture, unparalleled sensation of weightlessness, intense colour concentration, ultra-chic matte finish and flawless, long-lasting wear: Lip Magnet is all this and more.
What it is:
Lip Magnet is the first matte liquid lipstick to offer unprecedented colour concentration in the finest of textures, while perfectly fusing with the lips. Lip Magnet long lasting lip colour delivers incomparable results: intensity of colour, extreme finesse and a makeup finish with a matte, second-skin effect.

Two major accomplishments:
- After application, matte lip color is twice as intense thanks to a “gradual evaporation” phenomenon.
- The finish is four times thinner than a long lasting liquid lipstick (40 to 10 micrometers).


This long-lasting (up to 8 hours) matte lipcolor is never greasy or sticky; it does not migrate or dry your lips. Lips stay hydrated and perfectly defined for hours on end, with a very pleasant bare-lips sensation.

“I was inspired by the sorbet-coloured shades of 60s lipsticks. While stunning, they were often too thick and unwearable. For the LIP FREEZE collection we’ve used a special white pigment (snowflake base) that gives the same colour effect whilst allowing for a less opaque finish. These shades are fun, yet remain wearable and sophisticated.” - Linda Cantello, Giorgio Armani International Make-up Artist.