Serum

What are Serums

Serums are formulated with a high concentration of active ingredients such as vitamins, antioxidants, and nutrients. In contrast to moisturisers, serums are less thick and usually do not contain emollients. They are composed of molecules that are small enough to easily penetrate the skin's surface and deliver active ingredients deeper into the dermis layer of the skin. Based on the types of serums, they can help with various skin concerns such as age spots, fine lines, dark circles, pigmentation, and dry skin.

How to choose a serum?

Serums are targeted treatment products but can also address multiple skin concerns. Identify your skin concerns and customise your own skincare routine with Armani beauty’s face serums. 

Anti-wrinkle and Anti-aging serum

Infused with natural antioxidants such as Reviscentalis, Tamarindus indica bean extract, and Babassu oil, Armani beauty has the finest anti-wrinkle and anti-aging serums such as Supreme Reviving Serum, Crema Nera Supreme Recovery Oil and Crema Nera Firming Plumping Facial Essence. These serums reduce wrinkles and skin texture looks more refined, luminous, and revitalised after each use. 

Whitening and brightening serum

Stress, aging, or even insufficient sleep can accelerate the build-up of dead skin cells, resulting in tired, or dull skin. Armani beauty’s innovative Crema Bianca Brightening Face Serum gives the skin a boost with its unique formula including myrothamnus flabellifolia leaf extract and cactus flower extract to accelerate cell renewal. Whitening and brightening serums make skin appear more radiant and glowing, long term also use prevents age spots. 

Hydrating serum for dry skin

Armani beauty’s Crema Bianca Hydrating Face Serum for dry skin contains hydrating ingredients such as hyaluronic acid and crimson seaweed to impart long-lasting moisture. The ultra-penetrating texture of this hydrating serum enables it to permeate the skin’s surface and reach the deeper layer of the skin that moisturisers cannot reach. Skin texture looks more luminous, softer, plumper and steeped in moisture from the inside out.

How do you use a serum?

Step 1. Always start your skincare routine with a cleanser. Armani beauty recommends double cleansing and purifying for a deeper cleanse which involves two steps: firstly using an oil-based cleanser to draw out the oil-based impurities such as makeup and pollutants. Secondly, use a water-based cleanser to wash out the sweat, dirt and the remaining impurities. 

Step 2. Use a face toner to help return the skin to its natural PH level and remove the last bit of dirt and dead skin cells.

Step 3. Always read the instructions on the bottle of the serum; usually, 3-4 drops of serum will be enough to cover the entire face and neck lightly. Dispense the amount into the palm of your hand and use fingertips to apply the serum on the targeted area gently. Lightly press, pat, and tap the serum onto the skin to accelerate the absorption. 

Step 4. Armani beauty’s face serum is formulated for fast absorption. However, wait for 3-5 minutes to allow the serum to be full absorbed into your skin.

Step 5. Apply a moisturiser as the final step to seal in the serum and lock the active ingredients on the skin.