Skin Hydration

Keep skin hydrated for a more plump, healthy and youthful looking appearance.

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The Importance of Skin Hydration 

\When skin is well-hydrated, it is more plump, healthy, and youthful looking. As skin ages, the skin slows the production of many beneficial substances such as ceramides and hyaluronic acid, which make up the skin’s natural moisture barrier to keep skin hydrated. Lack of these vital substances can cause the skin to become dehydrated, which makes it less resilient to environmental irritants, and can accelerate signs of aging, such as wrinkles and smile lines. Drinking enough water isn’t the only step required to ensuring your skin remains hydrated. Products such as hydrating serums, moisturisers and face creams with deeply hydrating and antioxidant-rich ingredients help to lock water in the skin and achieve maximum hydration. 

How to Keep Skin Hydrated?

Moisturing is just one step in a skincare routine, however it only provides a protective layer which coats the very top surface of our skin. For the ultimate in skin hydration, hydrating products should be applied which contain water-attracting ingredients to draw moisture molecules from the air.

A common misconception is that skin hydration is not required for oily skin types. Without a proper hydrating skincare routine, oily skin can become dehydrated. Dehydrated skin creates excess oil as it over-compensates for the lack of moisture, which often ends up with even more greasy looking oily skin. 

Crema Nera Supreme Reviving Cream Light Texture and Crema Nera Supreme Reviving Cream are nourishing hydration creams that deliver comfort, immediate radiance and keep the skin hydrated.

The skin around the eyes is the most fragile and thinnest skin on the body. Provide it with the extra care it deserves by using Armani beauty’s hydrating serums - Crema Nera Firming Plumping Facial Essence and Crema Nera Youth Memory Eye Serum.

Whether you have dry skin, oily skin, sensitive skin or combination skin, applying a hydrating moisturiser is essential to lock in the water-attracting ingredients for long lasting skin hydration.
 

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