INTRODUCING SYDNEY SWEENEY, THE NEW FACE OF MY WAY FRAGRANCE

Armani beauty is pleased to welcome actress and producer Sydney Sweeney as the new face of My Way, the elegant and floral fragrance collection.

Sydney Sweeney has rapidly established herself as one of Hollywood’s rising stars. She garnered global recognition for her breakout role as Cassie Howard in the acclaimed HBO high school drama series EUPHORIA, which debuted in 2019 and is now entering its third season. In 2022, Sweeney was honored as a “Phenom” on the TIME100 Next List, Time Magazine’s annual list highlighting those individuals who are shaping the future and defining the next generation of leadership.

In tandem with Sydney Sweeney personifying MY WAY’s contemporary and elegant femininity, this floral woody powdery fragrance is a captivating symphony of scents. It opens with the invigorating notes of Calabrian bergamot, orange blossom, and Egyptian bitter orange. The heart unveils the contrast between the bright, solar tuberose note and the majestic blue iris pallida. The new MY WAY PARFUM bottle reflects the fragrance’s distinction between intensity and radiance, as it is dressed in tones that graduate from inky blue at its base to radiant pink at its neck. Demonstrating Giorgio Armani’s commitment to sustainability, the bottle of MY WAY PARFUM, like those of all the MY WAY fragrances, is refillable.