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IT'S NOT ABOUT LUCK.
IT'S ABOUT WILL.

The curtain calls. 17.08.

Jonathan Bailey for Giorgio Armani I WILL Eau de Parfum. A campaign collage expressing determination and willpower.

THE NEW FACE OF
WILLPOWER

Jonathan Bailey. Giorgio Armani's Global Fragrance Brand Ambassador. The face of a fragrance built not on loudness, but on the quiet, unmistakable will of a man who knows exactly who he is.

Giorgio Armani I WILL Eau de Parfum refillable bottles and refill. A black and gold men’s fragrance range.

EVERY FACET OF STRENGTH

Three refillable formats. One signature performance. Made to last beyond the final scene.

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