Spring Scents: Armani's Floral Fragrance Collection

Is there anything more synonymous with spring than florals? As winter ends and we start to see flowers in bloom again, floral fragrances are the perfect way to honour this change. Floral scents are bright, playful and inviting, with a diverse bouquet of aromas that remind the wearer of lush springtime. For decades, Giorgio Armani has been transforming the scents of nature into distinct floral perfumes. In this Armani beauty guide, explore the romantic intricacies of this beloved scent family and find your best floral fragrance for spring.

What is floral fragrance?

Floral scents are steeped in femininity, romance and passion. Traditionally, floral perfume notes are made up of flowers like jasmine, rose, orange blossom, lily, iris, gardenia and lavender. Floral fragrances, though familiar and easily identified, belie a deeper complexity – much like the women who wear them. From delicate and intriguing to heady and addictive, floral scents are wonderfully diverse. The Armani beauty floral fragrance collection personifies these distinct characteristics with sparkling, enchanting scents that make their mark in springtime and capture the attention of others.

Armani beauty’s best floral fragrances for her

Armani beauty has a wealth of floral perfumes that epitomise spring’s unbridled joy and sense of renewal. Choosing your signature spring scent is a very personal choice, so let your nose be guided by your favourite flowers and some of the deeper aromas at play. From more potent Eau De Parfum scents to the lighter Eau De Toilette, continue reading for a guide to Armani beauty’s most cherished floral scents:

My Way Eau De Parfum

This iconic scent was inspired by woman’s curiosity, authenticity and search for meaning. Top notes of bergamot and orange blossom offer an entrancing start, while tuberose and jasmine give My Way Eau De Parfum its bright, floral heart. Vanilla and cedarwood combine for a vibrant base note that strays from its spring characteristics to allude to future seasons. Deeply feminine and elegant, My Way Eau De Parfum is a stunning entry to a floral fragrance wardrobe.

My Way Eau De Parfum Nectar

Fusing fresh, fruity notes with an aromatic floral accord, we like to think of My Way Eau De Parfum Nectar as the younger, free-spirited sister to My Way Eau De Parfum. This floral perfume opens with an invigorating blend of succulent pear and fragrant rhubarb with zesty bergamot and orange blossom. The heart of this scent is a white floral bouquet of tuberose and jasmine, mimicking the enchanting aromas of spring. At its base is a sensual woody trail of cedarwood, bourbon vanilla and white musk.

Armani Privé Rose Milano Eau De Toilette

As Giorgio Armani’s tribute to the unrivalled elegance of Milan, Armani Privé Rose Milano Eau De Toilette blends floral and fruity notes that evoke impressions of a European spring. Bergamot accord and primofiore lemon tempt the senses before unveiling the perfume’s heart – rosa damascene and jasmine grandiflorum. Base notes of patchouli essence give this floral fragrance its grounding depth. An idyllic floral perfume if you’re looking for something lighter than an Eau De Parfum.

Sì Passione Éclat Eau De Parfum

Articulating a woman’s passion and inner strength, Sì Passione Éclat Eau De Parfum is the archetype of floral rose fragrances. A light, fruity pathway of bright blackcurrant accord and bergamot reveals centifolia and damascena roses, a floral combination that exudes femininity. A white musk and vanilla-infused base takes on a sensual quality – a natural denouement to the soft roses at its heart. An update on classic rose, this scent embodies confidence, making it perfect for a more mature woman.

My Way’s Refillable Sizes

Nature is Mr Armani’s purest form of inspiration, which is why Armani beauty is committed to responsible, sustainable beauty that reduces its environmental impact. My Way, our quintessential floral collection, is now refillable – with 100ml and 150ml refill sizes available on select fragrances. Generating less waste, My Way saves 65% plastic, 55% glass, 32% paper, and 75% metal*. The bottle’s trademark blue and gold cap is a talisman that represents not just the signature fragrance, but the earth’s capacity to self-renew. As an homage to this concept, Armani beauty’s floral fragrance perfume bottles have been designed to last.

*Compared to 4x50ml bottles.

How to make perfume last longer on the skin

Just as flowers in bloom leave a lasting impression on our senses, the best floral fragrances should unfurl on the skin over hours, delighting the senses with initial fresh notes, before revealing their intoxicating floral hearts. The secret to long-lasting perfume is about how and where you apply on the skin. To extend the wear of your perfume, we suggest the following advice:

• Apply onto your pulse points: the neck, the wrists, the inner elbow and, if you desire, behind the knee
• Avoid rubbing your perfume once spritzed – this may degrade its potency
• Perfume will cling to well-moisturised skin, so you may want to apply an unscented moisturiser onto your pulse points before spraying
• Store your perfumes in a cool, dry place away from direct sunlight to preserve its freshness for longer
• To leave a lasting impression, you may want to spritz your floral fragrance onto your clothes so your bouquet follows you wherever you go

Now that you have uncovered the best floral fragrance for her, find your radiant summer scent next.