Rouge d'Armani Matte lipstick offers an intense matte lip colour with absolutely no compromise on comfort. It promises intense coverage in a single application, with a lasting matte finish by containing up to 50% more pigments than our traditional matte lipstick.

Rouge d'Armani Matte lipstick, your weapon of seduction, comes in 15 shades.
Flee the scene, conceal the evidence – Rouge d'Armani Matte will lead you into a reckless game of seduction. Give in to temptation: matte puts on a newfound extra comfort. Sensual, featherweight, it dresses lips in long-lasting colour in a single stroke – then moves with your lips to keep them comfortable for hours.

Liberate your lips to take matte to the max with this new weapon of seduction inspired by confident, seductive, powerful femininity. Meet your Partner In Crime.
#MyPartnerInCrime

Radically re-invigorating the concept of matte lipstick, it promises comfortable, yet intense and full coverage lip colour in a single application.

• INTENSE MATTE COLOUR:
High concentration of pigments takes matte to new heights, dressing lips in even, extreme colour and excellent coverage.

• LASTING COMFORT:
Enriched with a light diffusing gel, this lipstick allows for a rich matte finish that looks smooth and supple, rather than dry.

• SMOOTH APPLICATION IN ONE STROKE:
Formulated with an emollient paste agent, ester oils and a hydrogenated jojoba oil, this product gives you a creamy, glide-on application sensation.

Research results: *

Intense matte
• 94,2% feel the product has a matte finish
• 99,0% feel the product has intense colour
• 99,0% feel the product provides a full coverage

Comfort
• 91.3% feel the product does not bleed during application
• 92,2% feel the product allows an even application
• 81,6% feel this product glides well on lips when applied
• 81,6% feel this product leaves their lips smooth
• 87,4% feel the product is pleasant to wear
• 85,4% feel the product leaves the lips comfortable

* self-assessment, 103 women

Quote from Linda Cantello, Giorgio Armani International Make-Up Artist

"The new formula of Rouge d'Armani Matte is remarkable and has taken everything to a new level: intensity of colour, long lasting, vibrant but matte and with a weightless comfort. Used backstage, I can apply it hours before a show in the knowledge that it will stay put. And models won't beg for lip balm!"