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How to reduce dark circles and firm eye contours

Wrinkles, dark spots and fine lines tend to appear around the eyes first, so eye firming products are usually the earliest anti-ageing steps to be implemented.

The causes of puffiness and dark circles under eyes are different to the rest of the face, so a specific skincare approach is needed. Facial moisturisers can brighten and boost most areas, but the best eye cream for dark circles will be formulated to address those specific needs.

Whether seeking eye care products as a preventative or to target apparent symptoms, the best eye cream for wrinkles uses a combination of natural and efficacious ingredients. To attain visible brightening and firming, a luxury eye skincare routine is worth investing in. For how to reduce puffy eyes, sagging and discolouration, we’ve compiled a 4-step routine, inspired by nature.

Why are eye skincare routines unique?

When learning how to reduce dark under eyes and lines, it’s helpful to first know the causes and motivators behind them. The area of skin around our eyes is 40% thinner than the rest of our face, which makes it more susceptible to natural weakening, regardless of environmental stress. Internally too, there’s a lack of foundation soft tissue like muscles and fats, which help to keep contours firm. Eye firming products serums and creams are formulated with specific concentrations for thinner skin, and are made to implement the ingredients that eyes need. like Learning how to reduce dark circles requires a combination of supportive lifestyle habits alongside gentle and firming skincare steps.

Common eye area concerns

This fragile area of skin is susceptible to a range of visible symptoms. Whether caused by external stress or natural ageing, they can reduce uniformity in skin tone and texture.

  • Causes of dark circles under eyes

    Dark circles can have genetic origins, but newfound occurrences can be pointed to behavioural triggers. Dehydration and excessive salt intakes can encourage circles, alongside pigmentation and lack of sleep.

  • Causes of eye puffiness

    Puffy eyes are caused by fluid build-ups, often while we sleep. Blood flow to the eye area can also cause this area to expand in volume. Alongside skincare, ways for how to reduce puffy eyes include using refrigerated jade rollers in the morning to reduce swelling and improve blood flow.

  • Causes of fine lines and wrinkles

    The natural degradation of elastin and collagen, alongside the slowed skin cell cycle, can result in the appearance of wrinkles like crow’s feet and fine lines around the eyes. The depth of these lines are however influenced by external stress like UV radiation and lifestyle habits such as smoking. An eye skincare routine works to fill in and firm these symptoms.


  • Eye brightening and firming routine

    To brighten, firm and plump the skin around eyes, ingredients like antioxidants, humectants and luxury plant extracts are formulated into Armani beauty’s products. Our simplistic and luminous 4-step routine helps to protect timeless, natural beauty.

    1. Use a gentle cleaner

    A cleanser should always be used as the first step in an anti-ageing routine. Impurities like pollution, bacteria and debris can affect premature ageing – especially around such a sensitive area of skin. As part of an anti-ageing eye skincare routine, a clarifying cleanser can be implemented. Crema Nera Supreme Foam-In-Cream Cleansing Moisturiser improves skin texture with a comforting, milky formula. To be used morning and night.

    2. Anti-ageing eye serum

    Serums are especially efficacious eye firming products. To address the causes of dark circles under eyes alongside fine lines and wrinkles, a detoxifying and strengthening eye serum should be used next. Crema Nera Volume Reshaping Eye Serum nourishes and improves skin density and elasticity, with the inclusion of reviscentalis, a luxury extract. Skin is boosted from the deep layers. Apply one drop of serum to each eye area morning and night.

    3. Nourishing eye cream

    Anti-ageing facial moisturisers can contain potent ingredients like retinol, but these substances are too strong for the fragile area of skin around the eyes. The best eye cream for wrinkles and dark circles uses purified extracts. Crema Nera Light-Reviving Eye Cream contains leaves from the Myrothamnus flabellifolia plant, to rapidly hydrate and firm the dermal and epidermal layers of skin. For how to brighten eye area, a subtle iridescent and illuminating formula is also included. Apply it alongside anti-ageing face cream Crema Nera Supreme Reviving Cream.


    4. Follow with night-time facial oil

    At the finish of your eye skincare routine, a facial oil should be used to seal in the previous steps. Natural oil extracts help to create a barrier between the skin and external stress, helping protecting skin from future occurrences of fine lines. Crema Nera Supreme Recover Oil is Armani beauty’s global anti-ageing face oil, and also contains a high concentration of the Myrothamnus flabellifolia plant. Pat onto skin at night and in the morning before SPF.


    Discover the ultimate anti-ageing skincare routine next.

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