Top Five Autumn Makeup Trends in 2024

Why we love autumn beauty trends

Where summer makeup tends to be more minimal, focusing on glowy skin and golden, peachy tones, autumn is the season to embrace richer colour palettes. Skin tone varies with less sun exposure, so it provides great opportunity to update our makeup shades and formulas to accompany this change in season. At Armani beauty, we love introducing an autumnal edge to our makeup, experimenting with grungier eye makeup, moody lip colours and sprinkling earthy hues like dark brown, deep red, plum, rust, mauve and charcoal into our complete looks.

Five autumn makeup trends to explore this season

This year’s trending autumn makeup ideas embrace the autumnal colour palettes we mentioned above, while also leaning into 90s-inspired makeup looks and techniques, and veering away from the dewier finish we tend to see in warmer months. The top five autumn beauty trends include:

1. Soft grunge makeup: a modern twist on the 90s makeup aesthetic where glam meets grunge.
2. Cool-toned and metallic eyeshadows: high-shine reflective eyeshadows are dominating beauty looks.
3. Latte makeup: this might be a firm favourite in summer, but it’s just as pervasive in this year’s autumn trends.
4. Moody lips colours: rich-toned reds like wine, berry and burgundy are autumn classics. We’re also seeing the re-emergence of ‘vampy lips’ for a real statement look.
5. Soft matte skin: a natural matte canvas and velvety finish, colloquially known as ‘cloud skin’.

Let’s explore these trends in more detail.

Soft grunge makeup

‘Soft grunge’ is the intersection between glam and 90s grunge makeup, resulting in an unbridled makeup look that rejects the notion of ‘perfection’. For this year’s autumn makeup trends, we’re combining femininity with edge using smudged out eye liner, sultry eyeshadows, ample mascara and lightly mattified skin. Lean into autumn with a dark, bold lip or embrace nude lip shades for a stark contrast to daring eye makeup.

Cool-toned and metallic eyeshadows

This season, we’re drawing inspiration from 90s makeup in a big way. If soft grunge makeup isn’t your favourite aesthetic but you still want to experiment with 90s-inspired makeup, we suggest integrated metallic and cool-toned eyeshadows into your autumn makeup looks. Now is the season to reach for greys, silvers, blues and purples that you might otherwise have overlooked. Inspired by Giorgio Armani Fall/Winter 2017 backstage, the Eyes To Kill Stellar Eyeshadow collection includes six highly pigmented shadows that sparkle with intense shimmer, helping your craft either subtle or dramatic autumn makeup looks.

Latte makeup

Latte makeup has been steadily growing in popularity over the last six months, and it appears that this trend is here to stay throughout autumn. With a palette of brown, neutral and warm-toned shades for the eyes, cheeks and other high points of the face, we can see why this look epitomises a soft autumn makeup aesthetic. This bronzed look complements a range of skin tones, and deeper or lighter hues of brown can be swapped to suit your skin tone. Mr Armani’s latte makeup essentials are the Fluid Sheer Glow Highlighter to create warm luminosity and the Smooth Silk Eye Pencil in brown (shade 12) to softly line the eyes. If you want a pop of colour on the eyes, opt for a brown or gold-tinted shimmer from the Eye Tint Liquid Eyeshadow collection.

Moody lip colours

Deep, sultry lips colours like burgundy, plum and berry are perfect for the autumn makeup aesthetic, so reach for your more vivid Lip Power Lipstick shades as we shift into a moodier seasonal colour palette. The ‘vampy lip’ trend draws on the intensity of dark colours but creates a visible contrast between your lipstick shade and lip liner shade. To create a truly dramatic vampy lip, line your lips with a deep red or dark berry shade, then buff inwards – this will give you an ombre look. Fill in your lips with a vibrant red shade from the Lip Maestro Satin Lipstick collection, then coat the lips with a gloss for high shine. While you can certainly recreate these lipstick trends for every season, these deeper shades are a true showstopper on those short, cooler days.

Soft matte skin

Dewy skin and wet-looking complexions have dominated makeup trends in the last several years, but soft matte skin is now trending in the beauty world. Soft matte skin, otherwise known as ‘cloud skin’, is a fusion of natural radiance and gently mattified skin. This beauty trend lends itself beautifully to soft autumn makeup looks since it smooths and refines the complexion without covering up your individual features. To perfectly encapsulate soft matte skin this autumn, we suggest our bestselling Luminous Silk Foundation, which has a breathable, buildable formula that unifies skin tone and provides a subtle glow.

If you’ve mastered this year’s trending autumn makeup looks but find that your skin could use a little love, explore our guide on how to keep skin hydrated in dry weather.