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The path to achieving glowing skin starts with a hydrated facial canvas. Before concealers and radiance-boosting blush can enhance your beauty, a rebalancing skincare routine is used to establish an effective base. When it comes to expressing your luminous grace, your skincare products and makeup go hand-in-hand.

The nourishment offered through skincare products helps to prep skin properly for makeup application. Skin cell renewal, which comes through cleansing and exfoliating, removes roughness and makes way for permeable, youthful-looking skin. Alongside those steps, your hydrating products ensure that your surface level layer of skin is naturally radiant and retexturised, before foundation primer is applied.

After your morning routine, one more prepping step awaits. Knowing how to apply makeup correctly begins with the use of a hydrating makeup primer.

In this article, we guide you through the perfect step-by-step routine to achieve the perfect makeup base. Read on to understand the right order to create your makeup base, including the best primer for your skin type, for bright and youthful longwear looks.

A targeted skincare routine

Skincare routines are often thought of as separate to makeup application. The reality is that the two work in unison to give skin its refined and radiant allure. Your morning routine involves cleansing skin of impurities and encouraging skin cell renewal to remove dullness. The infusion of potent ingredients and the strengthening of the skin barrier all encourage the ideal makeup wear. By properly hydrating your outer layer of skin (called the epidermis), your base for applying makeup is fully prepped, and skin is able to absorb and retain the following products. Below is our step-by-step guide to skincare for makeup.

Cleanse the skin

Your morning and evening routine starts with skin purification. All skin types benefit from cleansers, as the removal of impurities like pollution, bacteria, and dirt regulates our natural oil production, reduces inflammation and provides much-needed moisture. Start your routine with a clarifying cleanser like the Crema Nera Supreme Foam-In-Cream Cleansing Moisturiser, with glycerin and Reviscentalis to detoxify and regenerate skin. For those who prefer oil based cleansers, the Crema Nera Supreme Balancing Oil-In-Gel Cleansing Moisturiser is non-comedogenic (meaning it won’t clog pores), and uses healing plants to retexturise rough skin. 


Exfoliators are, at their essence, texturising tools. Makeup won’t blend well into skin that sits on dead skin cells, and foundation and blush may end up transferring throughout the day. The removal of dead skin and encouragement of cell renewal allows your products to work with skin to create a natural sheen. One to two times per week, apply the Crema Nera Terra Pantelleria. Kaolin clay, a cleansing agent, and Reviscentalis, a cellular reparative exfoliate and soften skin, leaving a subtle mattified effect.

Apply facial essence

Cleansed skin is permeable, meaning that high-potency products can be absorbed deeply and be most effective. A long-used skincare product in Korea, facial essence’s small molecular structure allows it to permeate and firm the deep layers of skin. Apply an anti-ageing facial essence like the Crema Nera Reviving Facial Essence, which uses four vital minerals and Reviscentalis for immediately firmed and contoured skin.

Moisturise for skin hydration

Skin hydration is key to a flawless facial canvas. Through moisturisation, skin is both protected from external stressors and able to blend with makeup products for a radiant finish. Each morning, apply a hydrating and anti-ageing cream like the Crema Nera Supreme Reviving Light Cream, infused with Reviscentalis for younger-looking skin. The  undereye area requires specific anti-ageing protection. Pair your moisturising cream with a targeted eye cream like the illuminating Crema Nera Light-Reviving Eye Cream, to combat puffy eyes and dark circles.

Applying a face primer

A makeup primer ensures that a nourished complexion is best-prepped for a soft glow after makeup has been applied. For those looking for the best primer for dry skin, our Luminous Silk Hydrating Primer smoothes and softens even very dry skin, to improve the wearability of foundation. If you’re seeking the best primer for oily skin, the UV Master Primer contains oil-regulating lipids alongside UV skin protection to support skin’s radiance.

Finish with foundation

Your facial canvas is now ready for foundation primer. Skin has a soft glow and is effectively hydrated to support makeup’s longwear. Our foundation range offers light to fuller coverage, and works to enhance your natural beauty. For those who prefer a nude-look complexion, use the Nude Natural Glow Foundation to achieve a fresh, true-to-skin look. With hyaluronic acid and glycerin, this complexion-perfector smoothes skin with intense hydration.

For fuller coverage application, the Power Fabric+ Full Coverage Liquid Foundation provides a flawless hold with extremely fine pigment particles. For a second-skin effect, apply your foundations with aligning makeup brushes and tools.

Now that you understand the best skin prepping routine for a flawless makeup base, find out more about how to choose the best makeup brushes .



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