How to Choose Foundation for Your Skin Tone
The correct foundation can help you achieve a flawless complexion and support the wear of other makeup products. To perfect this step, look to skin preparation alongside foundation formulas for skin type and tone.
Developing a good skin preparation routine will help support the look and longevity of your makeup, as will taking steps to prevent makeup transferring throughout the day. But the key to a perfect base is finding a foundation shade that matches your skin tone exactly. Between coverage, shade, undertone, and finish – foundation options are endless.
Whether your preferred makeup style is natural, full coverage, or somewhere in-between, Armani beauty’s extensive range makes finding your perfect foundation formula possible. Read on for how to colour match foundation and achieve impeccable results every time.
The breakdown on foundation formulas
Each different foundation formula creates a distinct look on the skin. So before you start looking for your foundation colour match, it’s important to consider your preferred coverage style. Broadly, foundations can help create a sheer, dewy, or matte appearance.
How to colour match foundation to your skin
As our skin concerns evolve throughout the year, so too does our skin tone. Changes in sun exposure, weather, and time spent indoors all have an effect on the appearance of skin colouration. It’s important to colour match foundation to your skin tone each time you purchase a new bottle. For how to choose foundation colours, follow the following steps:
- Cleanse and moisturise your face before testing foundation colours.
- Evaluate your skin’s undertones and choose foundation with a similar hue.
- Natural lighting will help you find your truest foundation match to skin tone.
See below for step-by-step guidance in choosing the right toned foundation for your skin.
1. Shop with bare skin
When choosing foundation, the goal is to find a shade that matches your true skin tone, rather than your current foundation - so going makeup free is imperative. If you’re shopping in store, cleanse and moisturise your face before you leave home. With Armani beauty’s virtual try on tool, it’s possible to find a true shade match online. To find your perfect shade, just use your live camera or upload a photo to see how different foundations will look on your skin. For best results, ensure your face is clean and use natural lighting when using the camera.
2. Understand your undertones
To achieve a flawless foundation match, skin tone and undertone must both be taken into account. Skin tone refers to the depth of your skin colouring; fair, light, medium, or dark. On the other hand, undertones are the hues that come from underneath the surface of your skin – they can be cool, warm, or neutral. Your best foundation shade match will share values of your skin’s undertones. If you’re unsure of your undertones, there’s a simple trick to figuring them out. First, evaluate the veins on the underside of your wrist:
3. Swatch in natural lighting
Foundation shades that look similar to your skin tone in natural lighting are preferred. Swatch 3-4 foundation shades on your cheek near the jawline and stand near a window to evaluate which shade matches your skin tone best. The jawline is an ideal placement for swatches because skin colour isn’t consistent across the face and neck, so it’s best to choose a foundation shade that suits both areas.
Now you know how to colour match foundation, learn how to get glowing skin next!