LUMINOUS SILK FOUNDATION

After 25 years, Armani beauty wanted to make our iconic Luminous Silk Foundation even better. The updated formula still gives you that beautiful, natural glow and silky skin-like finish you love, but now it’s infused with skincare ingredients like glycerin and niacinamide for 24-hour hydration and visibly plumper skin over time. We’ve also expanded the shade range to 44, including new pigments for olive and deep skin tones, so everyone can find their perfect match.

You’ll still get the same weightless feel and radiant finish, but now with even more skincare benefits! The new formula includes:

• Niacinamide to help strengthen and perfect your skin
• Mediterranean floral extracts (like Mediterranean sea lily and white lupin) for improved skin luminosity and plumpness
• Advanced pigment technology for a more natural, true-to-skin shade match across 44 shades
• Glycerin, which was already in the formula, for lasting 24-hour hydration

We wanted the packaging to reflect the foundation’s enhanced radiance! The new bottle is sleek and transparent, with a sophisticated black cap and a silver Giorgio Armani monogram. It’s not just beautiful - it also makes it easier to see the shade inside and pick your perfect match.

To make the collection as inclusive and flattering as possible, we refreshed the range to 44 shades, keeping the 26 best-sellers and adding 18 new options. Thanks to new pigments like ultramarine and green, the shades now look even more natural and true-to-skin, with no dullness or ashiness.

No worries! With 18 new shades, we reorganised the numbers to help everyone find an even more precise match. Your favourite shades are still here, and the 26 best-sellers kept their numbers. Our shade expert tool available online - makes it quick and easy to find your new number.

Absolutely! The enhanced Luminous Silk Foundation works beautifully on all skin types. It’s been tested under dermatological control, is non-comedogenic, breathable, lightweight, and feels comfortable even on sensitive skin.

As we introduce the enhanced Luminous Silk Foundation, the original formula will gradually be phased out. The timing may vary depending on your location, but we really encourage you to try the new version - it keeps everything you love and adds even more benefits!

With 44 shades and advanced pigment technology, it’s easier than ever to find your perfect match! Use our online shade expert tool or ask a Beauty Advisor in-store for personalised help. We’re here to make sure you find the shade that flatters you best. Learn more about How to choose your foundation colour .

The enhanced formula is packed with:

• Glycerin for 24-hour hydration
• Niacinamide to strengthen and perfect your skin
• Mediterranean sea lily and white lupin extracts to boost luminosity and plumpness
• These ingredients work together to improve your skin's tone and texture, both instantly and over time.

Liquid Silk Technology is what gives Luminous Silk Foundation its signature, seamless glow. Inspired by real silk, it helps the foundation reflect light for a radiant, weightless, and skin-like finish. You’ll enjoy buildable coverage, a 24-hour natural glow, and a smooth, even look all day.

Yes! The Luminous Silk Illuminating Primer is the perfect base for your foundation. It helps refine pores and leaving skin soft, refreshed and hydrated. Learn more about how to prepare your skin for makeup.

The enhanced Luminous Silk Foundation is non-comedogenic and suitable for all skin types. For specific cruelty-free or vegan claims, please refer to the product packaging or visit the Armani beauty official website for the most up-to-date information.

The launch date will vary depending on where you are, as we transition from the current inventory to the enhanced formula. For the most accurate timing, check with your local retailer or Armani beauty counter.

If your favorite shade isn’t available during the transition, don’t worry! Our advisors can help you find your closest match in the new range, and you can leave your contact details in-store or online so we can notify you as soon as your shade is back.

The enhanced formula has been tested under dermatological control, but if you experience any discomfort, please stop using the product and reach out to our customer care team. We’re here to help!